Posts Tagged ‘Blogadda’

One fine day, I came across Blogadda’s new activity which involved them sending me three clues for which I had to guess the product. The activity sounded interesting and so I signed up for it instantly. I had a clue about this being an interesting activity but Blogadda really put me to brainstorm with the way clues kept coming. The activity was to guess the product that has been made to shut Body Odour. So here’s the first clue where I’m using my investigative skills to uncover the mystery of #SniffSniff at BlogAdda. 😀


Does this give you any clue? No .. and the same way, I wondered if there is something like a nose clip that I would get like we have to shut snoring. But here we were certainly talking about body odour and I guess no one would use a nose clip like product.  Though at some places I’d like to but I am sure it would be rude 😛

Then comes the next day where I kept calling home from work to ask if another clue came. It came late evening after I gave up enquiring at home but as I received the box, I opened the box instantly. It tasted a lot like coffee and BAM !! I get a small gunny bag full of Coffee Beans. Oh My God .. WHAT WOULD IT BE NOW? Could it be a deodorant but then I thought, wouldn’t this marketing strategy would be for more strategic product. I started brainstorming over what other things would it be. Would it be a soap in Coffee flavour? I am sure that flavour isn’t released as yet but then again Coffee flavour? The second clue made me foolishly think of the product to be something close to Coffee. I was excited and also pissed that I wasn’t able to guess what would it be.

But hey, let’s not leave the packing aside, second day packing was cute and here you see the image below: 😀


Third day got me angry. I got no parcel and I was already dying to guess what it would be like. Waited whole day for the courier guy to come. I thought maybe I did not get for I wasn’t able to go for the Big Reveal Event on Saturday. I wish I could go for it. I was so excited but sigh, Job people have no choice L

BUT HEY HEY, the next day morning itself I received the third clue and it was a FACE MASK !!


Really? A mask, I think there would be some nose clip for sure. Although absurd, I felt like believing market to come with such stuff. Next day was the meet and I made a mental note to check twitter to know what the big reveal is. I must admit, Blogadda played it really well. So the product was Nivea Deodorizer .. A DEODORIZER? … whoa .. I liked the name though. So let me tell you about the product from the horse’s mouth …


#BanBodyOdour .. like seriously and here’s one tool now. Go take your bottle and spray it on everyone in your railway compartment or crowded bus. Hehe 😀 but honestly, I was really amused with the product. I got this product on Monday evening at my doorstep and let me tell you, it has a really soothing fragrance. Suits my taste of mild fragrance and even lasts reasonably long. So now I have a male product that can beat Body Mists that so many women use :D.

This whole guess the product from the clue, timely sending of clue, day forms to submit your tweets and facebook posts, it was entirely a well managed activity by Blogadda and the entire experience was enchanting. I really feel sad to miss the Saturday event. I wish I could but to conclude, go guys, get this deodorizer. Nivea has come with a much needed, much appreciable product.

Thank You Nivea and Blogadda, you couldn’t be caught by my investigative skills 😀 😀 .. and and and .. before I end, let me show my readers, the Nivea Deodorizer ——>


Yayyy 😀 😀


One Pallet, Worth a million freshness !!

       ITC – One of the leading brands in FMCG has two brands in Confectionary Segment; out of which, one is Mint-O. “Mint-O Ultramintz” being the latest addition in this market, is a sugar free extra-strong mint. Media reviews shows encouraging response from the consumer, however, my elaborated response will be found here under:-

Photo Courtesy: Maulik Doshi

Photo Courtesy: Maulik Doshi
Something which made me feel a lot better; is the card I received with the box which said, I would get to try this product before the world does !! *flattered*

From book reviews to product reviews, I have seen senders packing it attractively for a better first impression in the minds of the consumer. If that is a criteria to judge, Mint-O Ultramintz (hereinafter referred to as “Ultramintz”) earns brownie points. An attractive packing with my name imbibed, tied with blue ribbon was sent at my place with two boxes in it (I am sorry for I couldn’t click the picture as I was not home and my parents tore open the cover to find what has come 😛 ). These boxes, resembling jewellery boxes had small box of Ultramintz kept on a black leather cloth. The black tin case of Ultramintz is attractive, stylish with a proper shape and size and a small opening on the right side corner for the pellets to come in your hand. The box costing Rs. 50/- at present offers you 60 pellets which serves enough and gives value for money with the amount of freshness that it carries. (net weight: 12 grams)

However, if skimming is to be ignored and penetration market strategy is to be considered; then with mint products like tic tac which offers a lot more in Rs. 10/-, Ultramintz will fare low against the competitors. If the target market is restricted, since the product tags royalty along, then Ultramintz is surely doing a great job. As far as my colleague and friend’s responses were concerned, they would love to have this product in smaller sizes.

Keeping aside packing which will solely depend upon the strategy of the company; let us come to the taste part of the product. Ultramintz is perfectly suitable for calorie conscious people. Being Sugar-free, it may not pose threat to diabetics too. It is Vegetarian and consists of Sorbitol (INS 420), lubricating agent – magnesium stearate (INS 470) and Sucralose (INS 955) along with natural flavouring substances. It is not recommended for children. It boasts of finest quality menthol and the best peppermint oils from France in a zero sugar mint. The taste of every pellet gives immense freshness and chill to the insides of the mouth. It does make one feel fresh and is one of the best mints I have ever tried.

Meanwhile, have a look:-

Mint-O Ultramintz


Product Ratings:- 4.5/5 [Rating is based on other mint products available in the market]

Consumer Likeability:- 7/10 [Rating is based on average of responses received after I made my colleagues and friends try it]

Price Sensitivity:- High [Response is based on people still opting for mint available at cheap rates or small packs]

Some pictures of the product:- Mint-O Ultramintz

Source: Ultramintz Facebook Page

Source: Ultramintz Facebook Page

Photo Courtesy: Maulik Doshi

Photo Courtesy: Maulik Doshi

Mint-O Ultramintz

Photo Courtesy: Maulik Doshi

“I am reviewing mint-o Ultramintz as a part of the Product Reviews Program at BlogAdda”

Mint-O Ultramintz Page

If you want me to review any other product – Find me on Twitter @MaulikkDoshi

“Rishi Vohra brings to life, a character named Babloo who will not only win your heart but also render you, at the end, to think like him or feel like doing what he does. From a world where no one understands or takes advantage of him to a world where he tries to develop a world he wants to , to where he actually learns, improves, understands and gets accepted; this story will not only move you but also give you a feel of belongingness to the protagonists.”

Plot of the book:-

“Once upon the tracks of Mumbai” is not only a story of babloo (Balwant Sriwastav) but also of Vandana and small countless stories of lives of middle class parents, Street Hunks like Sikandar, pampered and stupid brother of Babloo, i.e. Raghu and many other people like Railway Employees, Media Agency Boss and so on playing small roles in the story. While Babloo happens to be a neglected kid because of him suffering attention deficit order, autism, psychotism and so on. Parents never seem to understand his problem and keep hovering and feeling proud about their younger son who had not only graduated with good grades but also joined a job where he was supposedly going to earn more than his father’s income after years of employment at Railways.

In these circumstances, how Babloo finds a purpose for himself, how he confides into street junkie Sikandar about his love for Vandana, how he meets Rail Man and develops a purpose, how he ends up at a place where he is understood and he finally improves, develops, receives respect and recognition and also his parent’s love and apology.

The story is also about Vandana, the female lead who has big dreams like any other girl in the city of Mumbai which gets thrashed at the talk of Marriage which her parents decide for her. The story revolves around how she ends up making a new friend, developing trust for him, being proved wrong about existence of good men in this world and then coming across Rail Man and at the end when Babloo proposes her.

The story will also make you go through a series of happenings, events where parents meet for arranged marriage, gossipy neighbors, lustful boss, a street hunk who makes his way to gaining trust of girls by enacting and screws them, and so on.

There are some really funny, some really thoughtful and some really intense lines which will either make you ponder over and think about it taking your life as centre picture, or laugh or feel for it. The best part is when Raghu and Vandana meet and how Raghu behaves with her, it will make you laugh as much to fall down from your seat.

There is one silly mistake done by Author, where he shows Babloo and Vandana taking Virar Fast from Churchgate at peak hours to get down at Bandra. Not that it doesn’t stop there or something, however, any train commuter would think hundred times before stepping in Virar Fast if he has to get down at Bandra especially during peak hours, for we all know, how the commuters inside start hitting, hurling abuses or don’t let you get down till Mira Road or Dahisar if they get to know where you got to get down. (Statutory Warning for those who aren’t frequent at railways – Do not take Virar Fast in Peak Hours if you have to get down anywhere between Mumbai Central to Borivali).

Why this book should be read:-

This particular book should be read for the flow of story by Rishi Vohra. It makes you go along like as if a movie is being played, or your childhood circumstances are brushing you. Its a nice short read about the events which we have all been through. As Prahlad Kakkar (Ad Film Maker) rightly said, You’ll find of yourself in this book.

The language is simple while the story takes unexpected turns leaving the readers gripped to the book.

About the book:-

ISBN – 13-978-81-8495-305-3

Price – Rs. 175/- (Available at discounts if purchased online from sellers like Flipkart).

Publisher – Jaico Books

Ratings for the book:- 3.5/5

About the book:-

“Autistic, Schizophrenic, Psychotic…”

‘They use these words to describe Babloo – the doctors, his family, his teachers .. everyone .. except Vandana. She treats him the way he wants the world to see him.

Mumbai .. the city that defines his ultimate desires. Will it allow him the love and ‘normalcy’ he so craves?

Vandana .. yearns for a soul mate to rescue her from the confines of the Railway Colony they all live in. Is she looking in the right place?

RailMan .. fearless, real-life hero who succeeds in doing all that Babloo secretly wishes to do… is Babloo his inspiration or .. iis it the other way around?

A random twist of fate on Mumbai’s endless, serpent-like, jangling local train backs ties all these characters together in a complex weave of love, heartbreak and courage. Babloo draws the reader into his fascinating, heart-rending journey through the twisted, choked lanes of Mumbai, into an open space where he can finally exhale, be born again.

One of the coolest thing is to receive the book personally autographed by the Author :D

One of the coolest thing is to receive the book personally autographed by the Author 😀

About the Author:-

Rishi Vohra recently relocates back to Mumbai after completing a Green MBA from San Francisco State University and a Masters Diploma in Environmental Law, prior to which he has had a successful career in the Indian Entertainment industry.

Having been a guest columnist for various newspapers in India, he currently writes for delWine and is a Certified Specialist for Wine. This is his first novel.

For more information about the book, you can simply log on to

“Parents are like God because you wanna know they’re out there, and you want them to think well of you, but you really only call when you need something.” 
                                                       ― Chuck Palahniuk, Invisible Monsters

Source: Google Images

Source: Google Images

It was a hard day, I returned home from work the same time my parents returned home from a wedding. I was exhausted sitting in front of the computer the whole day long, finalizing a report whereas my parents were exhausted with 2 day back to back functions followed by wedding and reception as it normally happens in any Indian Wedding. As soon as we entered house, my mom asked me if I had food and I said, I did not get time and went in the room to change. When I came out, I saw my father crashing to bed while my mom entered kitchen and started cooking for me, for she did not want me to sleep hungry. I asked her to go and sleep and that I will have chips, but she would not sleep before I ate a proper meal. Not that she waited till I finished my dinner, she even washed utensils, put all the clothes in a bucket, arranged clothes and saw if ironed clothes are there for tomorrow, did her usual chore for food that is to be prepared tomorrow and then went to sleep.

Such are moms, SuperMoms as my title reads, full of strength and full of love. Even if they would have had more work, had toiled more, would see to it that every member of family is adhered to and taken care of, and then will give herself rest. That night, I felt really bad but all I could do from next time after work to help her is, help in washing utensils at night, and I give up. There are days when I feel routine has consumed me, I feel gloomy and think there is no purpose to life, I yearn for innovation and then I see mom, doing same thing since years and yet not bored, always happy and cheerful, always active and even if she has fever, she would move about the way as if nothing has happened.

Yesterday evening when I checked my mail, I found a mail from Blogadda to write on “Tribute to Mom” as a part of Mother’s Day celebration. The starting lines read “We cannot have enough of Mother’s love! 24 hours are never enough to make our mothers feel special and express our gratitude.”, and these lines are so true. I took a night to think on what can I exactly write for her? About those days when Dad was hospitalized, she would stay in hospital and take care of her, go to office and see if the work gets done, see to it that I get proper food as my exams were on and pack lunch box for my sister, yet do it with such perfection and in the best of way as though nothing has really happened or about those days when I was in my primary school and was scared of lizards entering home, so she would stay awake with me at night so that I can study (Yes, I had a habit of night studies since 3rd grade or so) without fear. About those time when she would sacrifice her sweet or her favourite dish for her kids loved it a lot, to those days when financial situation was bleak and she will handle the house in the best possible way at the least amount of money. If I have to record what she does, from a Super Housemaker, to a BusinessWoman in need, to a learnt teacher, to a charismatic representative of the house; Moms are unbeatable.

Dictionary may fall short of the words to describe your greatness, as one of Sooraj Barjatiya movie had these lines, “Dharti pe roop ma-baap ka us vidhata ki pehchaan hai”, to those lines in a song from the movie Biwi No. 1, “O Sai Ram, Tujhse pehle lunga apne mummy daddy ka naam” and the epic, “Mere paas bangla hai, gaadi hai … etc etc etc …, Tumhare paas kya hai?; “Mere paas maa hai” dialogue, Moms have always been something, a normal synonym for greatness can’t describe.

Source: Google Images

Source: Google Images

Happy Mother’s Day Mom 😀

‘I am writing a Tribute to Mom in association with

If you are a parent, do log onto 😀